Various concepts for a 'Food Facts' program of in-store graphics aimed at conveying stories about various global food favorites in a fun and interesting way. The exploration took us through a wide variety of styles, many not shown here. There were very few constraints in this early exploration. The main goal was to capture a shoppers attention long enough to get them to stop and read these signs as they strolled down an aisle.
A big part of my job was in reproducing various styles of print and advertisement throughout history and different cultures. Whether it was ghost signage on an old barn or letterpress printing from the 50’s, I strived to replicate these style and aesthetics in a fresh way that would fit within the existing branded atmosphere of the Cost Plus shopping experience.
Art Direction: Jeffrey Pelo
Design: Myself
Illustration: Myself
Copywriting: Myself
A collection of personal lettering pieces exploring shape and color in a fun and unusual way. Since having a child in 2014 my personal aesthetic has become more colorful and loose. These pieces are a reflection of that.
Various concepts for an in-store Holiday campaign. This campaign, when completed, involved more than 60 separate graphics in all. The exploration for this campaign spanned about 2 months. During that time myself and the associate art director explored various approaches and styles. As with much of the work done for Cost Plus a big part of the process was to gain inspiration from the past and from cultures from around the world. The goal was to create a cohesive environment for the shopper. The trick was to pick a style that wasn’t to specific but still gave a nod to a place or time in history. Once a style was chosen it was applied across a wide range of signage and environmental graphics throughout the store, ranging from large environmental backdrops to small aisle markers that spoke to specific products.
Art Direction: Jeffrey Pelo
Design: Myself
Hand lettering: Myself
Illustration: Myself
A collection of simple and playful illustrations. These are self initiated pieces exploring different styles and techniques.
Art Direction: Myself
Design: Myself
Illustration: Myself
Hand Lettering: Myself
A collection of packaging concepts.
Art Direction: Myself
Design: Myself
Illustration: Myself
Personal lettering pieces done as warm ups to explore new styles and techniques. Practices like these keep my work fresh and wanting to learn and explore.
Art Direction: Myself
Design: Myself
Illustration: Myself
Hand Lettering: Myself
Various in-store graphic concepts for a summer cooking campaign.
A collection of logo and branding projects done for a variety of clients. The exception being the ‘Dark Horse’ brand which was a self-initiated passion project.
Art Direction: Myself
Design: Myself
Illustration: Myself
Hand Lettering: Myself
An exploration of logo lock-ups to celebrate the 60th anniversary of Cost Plus World Market. The final asset was to be used company wide including in-store signage, online marketing, mailers, email blasts etc. What you see here is about half of what I produced.
Art Direction: Myself
Design: Myself
Various unused lock-up concepts for a home décor event. These marks were intended to accompany marketing and signage assets.
A random assortment of in-store signage pieces used in various campaigns.
Art Direction: Jeffrey Pelo
Design: Myself
Illustration: Myself
Hand lettering: Myself
Select pieces taken from an extensive in-store campaign surrounding outdoor entertaining. Composed of over 40 touchpoints, this campaign aimed to highlight outdoor products in a straightforward and easily digestable manner while staying true to the brands voice and having a bit of fun.
Art Direction: Jeffrey Pelo
Design: Myself & Tom Kane
Conceptualization for an in-store graphics campaign that would accompany a seasonal shop that offered a wide assortment of gift ideas for Mother's Day.
Art Direction: Jeffrey Pelo
Design: Myself
Illustration: Myself
Hand Lettering: Myself
Various in-store signage concepts celebrating good 'ol Dad.
Concepts for a poster that would serve to inform and remind employees of Cost Plus World Markets’s goals and objectives. Shown here is small portion of my exploration of styles. The objective was to create a fun and engaging piece that reflected the companies playful and worldly vibe.
Art Direction: Jeffrey Pelo
Design: Myself
Illustration: Myself
A collection of apparel designs created for a wide variety of clients from clothing brands to world famous musicians. One of my favorite things about this type of work was helping artists such as Paul McCartney, Tupac, Billy Joel and Katy Perry to reach new audiences and expand upon their brand. To date I think I have done over 200 apparel designs.
Design: Myself
Illustration: Myself
Hand Lettering: Myself
