AboUT

I'm a brand consultant, designer, and illustrator. I love being able to help companies connect more deeply with their audiences on a human level. For nearly 20 years I've helped brands figure out who they are, then brought that to life on shelf, on screen, and everywhere in between.

Most of that time was spent leading creative across some of the most recognized names in CPG: Clorox, Burt's Bees, Brita, Kingsford, Glad, and Hidden Valley Ranch. I read each brand's story and decided where it needed to go next. I built visual systems from the ground up, kept them consistent across a dozen surfaces at a time, and coached other designers to carry them forward.

Being raised in Oregon by a painter and a woodworker, I was instilled at an early age with an appreciation for the creative process. After moving to San Francisco I attended California College of the Arts, where I earned a BFA in illustration. These days I bring that same eye to brands looking for someone to help them see the version of themselves they haven't found yet. I live in Los Angeles with my wife, my two sons, and our cat.